PRECONFERENCES: $100

Put the APR in YOUR Professional Portfolio
Invest in yourself, invest in your career and start your path to becoming an APR during this interactive session. Don’t let another year pass without adding this credential to your professional portfolio. During this session, you will meet with an APR mentor to get a jump start on your portfolio project and learn what it takes to earn this prestigious credential. The session will provide you with a roadmap to earning your APR. Rebecca Villarreal, APR, New Braunfels ISD, and other TSPRA APRs

The Building Blocks of a Successful Bond Program
A successful bond election requires a strong foundation. As communication leaders for your District, understanding the required building blocks to support this effort is essential. This workshop will provide information on facility issues that prompt a building program, planning and design terminology, how facilities impact educational instruction, project team members and roles, and strategies for stakeholder engagement and communications. Amy Jones, Brian Anderson, Mesela Vanderwalle and Jessica Bazan, O’Connell Robertson

Rookie Boot Camp
Every PR professional needs some tools to help navigate school communications. TSPRA Rookie Boot Camp will provide you with some basic tools, tops and techniques to finding your way through the day-to-day adventures we all face. Get to know your fellow rookies and meet some veterans who will help maximize your TSPRA experience. Ian Halperin, Wylie ISD and Kim Cathey, Floresville ISD

Social Media Blueprint for Schools
What would it feel like to have a plan where YOU managed social media instead of having SOCIAL MEDIA manage you? It’s possible! Whether you are just getting started in your role or have been at it for 10 years or more, this session will guide you through the foundational pieces required to reach thousands of people daily without taking up your entire workday. We’ll walk through best practices, review recommended settings/policies, and establish a plan that will leave you feeling balanced and in control! Andra Gribble, #SOCIALSCHOOL4EDU

Community Listening when the Stakes are High
Black lives matter in our schools and communities, and diversity and inclusion are imperative for children to meet their potential as students and as future leaders. Listening may provide one pathway for action, reconciliation, and success. Using the Atatiana Jefferson tragedy in Fort Worth, Texas, on Oct. 12, 2019, as a starting point, this session points to listening as an imperative component during a critical community incident. Dr. Jacqueline Lambiase will review frameworks for how organizations listen to stakeholders under ideal circumstances, and how organizations can demonstrate the impact of that listening even on the toughest topics. Her research, in collaboration with Drs. Ashley English and Julie O’Neil at TCU, offers recommendations for changing the ways that organizations listen to students, families, residents and other stakeholders. Dr. Jacqueline Lambiase, TCU

Julie Jones: Mastering the Visual CodeTelling a compelling video story is dependent on knowing a hidden visual language that has been with us since early cinema days. The language is ‘hidden’ because it is a visual code embedded in every TV show, every video message and every movie you have ever watched. Although it is ever present, this visual code is easy to overlook simply because it is visual.  Julie Jones will introduce you to this language and show you how to harness it so you can build better stories from the concept all the way through to the last edit. Julie Jones, director of the National Photographers Association’s (NPPA) News Video Workshop

Golf: $40