TSPRA Online Connections & Learning

All TSPRA Online Connections & Learning sessions are free.

To register for individual sessions, click the registration link, and register. An invoice will show $0 for all sessions.

This session will spotlight the powerful partnership between ISDs and higher education institutions, sharing real examples like promoting dual credit programs, celebrating student signing days with local colleges, and building strong pipelines that support student success. You’ll also gain insights on collaborating across departments, strengthening internal communications, and creating a unified voice.

We’ll dive into what it means to truly market to your students—developing a clear, compelling brand that sets your school district apart in a competitive landscape, using the tools and tactics from the higher education environments.

Walk away with practical ideas, fresh inspiration, and strategies you can put into action right away.

Presenters: 

Jennifer Marshall Higgins, Director, Marketing & Communications, McLennan Community College; Wendy Sledd, Chief of Marketing & Communications, Central Texas College

Moderator:

Marco Alvarado, Lake Travis ISD, TSPRA At Large Vice President, Position 1