Online Learning & Subscription 2021-2022

Only $250 for 10 sessions
or $45 for each session if purchased separately

Scroll down for list of sessions

TSPRA’s Online Learning Subscription is an economical way to increase opportunities for professional development for your communications department or organization and to be on the cusp of hot topics, relevant issues and timely topics within the industry.

This subscription is for 2021-2022 Online Learning. The normal cost for a single TSPRA online learning session is $45. This subscription allows the district/organization to purchase 10 sessions for $250. That’s $25 per session for a total savings of $200!

Once subscribed, 10 promo codes will be emailed to the purchaser. These codes can be shared among district/organization members, meaning the subscription is not for just one person but for an entire communications department.

When a district/organization member wishes to attend a 2021-2022 online learning session, they will register. During the check-out process, enter the promo code in the field provided, which will then show zero dollars owed.

Once a district/organization has used their 10 codes, they can purchase another 10 session subscription.

This subscription expires on June 30, 2022 and cannot be cancelled for a refund. There will be no refunds for unused promo codes and no credits towards future offerings.

  • All sessions are held noon-1 p.m.
  • You will receive a Zoom link within 24 hours of the session.
  • Sessions will not be recorded.
  • Subscriptions and sessions are non-refundable. If you can’t make a session, you may transfer your sign-in to a coworker; however, we do not offer refunds or credits.


To take advantage of the savings opportunity, purchase an Online Learning Subscription before registering for the session. Sessions cost one subscription token or $45 each session. Some sessions are free as indicated.




Leading in Tough Times and Among Crucial Issues
Dr. Charles Dupre, former Fort Bend ISD Superintendent, Dr. Jill Siler, former Gunter ISD Superintendent, Dr. Quintin Shepherd, Victoria ISD Superintendent and Dr. Kevin Brown, TASA Executive Director
Sponsored by CatapultK12

Join this panel discussion among three superintendents and moderated by Dr. Kevin Brown, TASA Executive Director, as they discuss the communication efforts necessary and conscious leadership skills employed as well as how they garnered the inner strength necessary for leading a school district and working within their communities during the tough times of the past 18 months coupled with the social, political and health related issues that have forever touched a society. REGISTER HERE

DEC 14
Delivering Powerful Presentations
Dave Scallan, Spoken Word Communication Group
Sponsored by Blackboard

Whether it’s an audience of five or 5,000, delivering a presentation in front of a group can be a daunting task for even the most confident of presenters. This one-hour session will help everyone from the first-time presenter to the seasoned professional sharpen their skills for that make-or-break presentation that just can’t afford to fall flat. Topics such as the effective use of PowerPoint, delivery skills, messaging and storytelling will be addressed. Participants will leave with a better understanding of what it takes to both craft and deliver a presentation that is sure to have the audience knowing the intended message. Invite your entire team, cabinet and other district leaders to view in. REGISTER HERE

JAN 12
Quick Tips for Video Editing for Social Media and Creating Captions and Transcripts
Cheryal Loosmore, Lake Travis ISD

Learn how a TSPRA veteran videographer has mastered Adobe Premiere Pro with editing tricks specifically for: (1) Editing video for social media and (2) Creating captions and transcripts. Placing these Adobe tricks in your toolbox will make your job easier and tasks easier to perform. REGISTER HERE

JAN 18
Canva in a Crunch
John Matthew “JMat” Bernel, Senior Sponsorship Manager, Texas Tribune
Sponsored by Intrado SchoolMessenger

Curious about Canva? Want to be a graphic designer but just don’t have the time to learn the tricks of the trade? Are you a veteran designer called on to create on the impulse and within moments rather than hours? Learn how industry graphic designers are using Canva to create and customize amazing graphics with eye appeal in only minutes. Become familiar with the palate that is changing how designers work. REGISTER HERE

JAN 19
Interviews: How to prepare for effective interviews and asking the right questions.
Jennifer Hines, Tyler ISD

Interviewing is all about preparation, research and asking the right questions. Learn from a 20-year veteran news anchor and reporter who has interviewed hundreds of people on a wide variety of issues. She will share her knowledge on preparing for interviews, learning from your interviewee and creating a warm environment that makes it easy for them to speak with you. This session will help improve both written and taped interviews. REGISTER HERE

JAN 20
The Secret to Crafting Compelling Stories and Engaging Stakeholders
Veronica Sopher, 2021-2022 TSPRA President, Fort Bend ISD
Sponsored by Blackboard

Stories were told long before humans learned to read and write. They are at the core of how we communicate, make connections and decisions. Learners will be introduced to strategies and steps to identify and promote compelling stories to connect with internal and external audiences to grow your brand and make a meaningful impression. This session will not only share the framework to construct compelling stories but will also inspire you to take it the next level by creating buy-in and action. REGISTER HERE

JAN 24
Q&A with Lawyers
Dennis Eichelbaum

Join Attorney Dennis Eichelbaum in an on-going series of Q&A of issues affecting the work of school communications professionals. Open records issues will be discussed as well as other hot legal topics will be identified in advance. Questions can be submitted in advance. REGISTER HERE

Super Bowl of Sports Marketing
Shannon Schwartz, Ty Parker, Devin Ward, Lubbock ISD and Joe Kostiha, Weatherford ISD

Join a couple of former sports information directors, a former sports reporter and an assistant athletic director as they share best practices for sideline credentials, inside secrets for managing the press box, managing sports facilities, tips for overseeing the scoreboard, communicating with the sports media, working with student interns, maneuvering social media, preparing for signing day and a few tips on sports photography.  Invite your athletic director to attend this session with you. REGISTER HERE

Quick Tips for Improving Video Sound Quality
Garrett Dollar, Professional Videographer, Leander, TX, and Corey Ryan, CPC, Leander ISD

Learn tricks and tips from a professional videographer for reducing background distractions and improving sound quality in videos that are captured from iPhones and non-professional grade equipment without the investment in professional quality equipment. Have your camera in-hand to practice in real-time. This session will be applicable for both the novice and the experienced videographer. REGISTER HERE

Videography on the Fly: iMovie Basics
Phillip Campbell, Northwest NSPRA Vice President

From anchoring sports to running the newsroom, Phil did a little bit of everything before retiring from television and joining the ranks of school communications and most recently being elected NSPRA Northwest Vice President. This session is for both novice and veteran videographers on the use of shooting professional grade videos using the iPhone and even doing some editing using iPhone features. REGISTER HERE

Coming soon….

Check back often as new online learning opportunities will be posted on a rolling basis.

What’s in a Newsletter
A Virtual Roundtable Discussion

Coming spring 2022 Using the popular Remo platform for roundtable discussions and interactions, members responsible for the design, content and publishing of district newsletters will share costs, features and limitations of the various newsletter platforms available. Newsletter editors will be asked to demonstrate tricks and shortcuts, provide insight on the streamlining the process of publishing external and internal newsletters and a few journalists will share some writing tips.