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Announcements

TSPRA E-newsletter

November 13, 2019
In this issue...

Feature Story
Conference 2020

Other Stories
♦ Important Due Dates
♦ Grammar Tips
♦ Star Awards

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GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

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Links You Can Use

>The FBI has a report covering 63 active shooters in the U.S. between 2000-2013. It examines specific behaviors that may precede an attack. Read the report HERE. Listen to the podcast HERE.

>Want an easy way to ensure your messaging is grammatically correct? Check out Grammarly, a free writing app you upload to your browser. It checks copy in emails, social media posts and more. 

Ever wonder what size your images need to be for different social media platforms? Click HERE for a complete 2019 size guide.  

>The Texas Tribune has a tool to see how vaccine exemption rates have changed in school districts and private schools across the state.

COSchedule Blog has an easy-to-understand blog post on how to write a press release, and it includes great examples and a template.

> Do you need an easy way to create quick graphics for social media or newsletters? There is a great free online tool you can use that is very user-friendly called Canva. There are loads of templates and free graphics and images you can use. They also have a mobile app for designing on-the-go. 

 

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Your answers will be kept completely confidential and will be a part of a bigger, combined picture of our membership.

Surveys are due by next Tuesday, October 22 by 11:59 p.m.