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Announcements

TSPRA E-newsletter

September 20, 2017 TSPRA Newsletter
In this issue...

Feature Story
Top ten reasons to enter Star Awards

Other Stories
♦ Present at conference
♦ Hurricane Harvey links
♦ Sponsor spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA Tweets

TSPRA

HASPRA meets at HCDE on 9.25 to engage in Brand Deck exercise. Please be present and be a part of the new TSPRA logo/branding experience!

by TSPRA

Survey

Stay tuned for the next TSPRA survey.

TSPRA