TSPRA In-Person Training
Build a Marketing Foundation for Today and What’s Next
A Hands-On Workshop for School District Communicators
There’s never enough time, people, or budget to do everything. Public perception and awareness impact your enrollment, retention, and community trust. So how do you decide what to communicate and promote? How do you make the most of what you have? Where do you start and how do you maintain? How do you accomplish goals with limitations?
Over the past decade, Lisa Losasso Jackson has supported school communicators through professional development workshops to answer these very questions. Her structured, hands-on workshop includes specific activities to accomplish branding, social media and digital communication, and strategic promotion and storytelling. You’ll learn proven tactics, as well as gain information on how to utilize AI safely.
With her supportive tools, you’ll build a powerful foundation to drive your communications and marketing. You’ll leave with a Marketing & Communications Playbook that serves as your guide for now and into the future.
She’ll also address how to maximize your time, budget, and resources, whether you’re a team of one or part of a larger department.
SPEAKER: Lisa Losasso Jackson, MA Digital Media Communication
Executive Director, We Go Public
Founder, School District Marketing Academy and SchoolStory
Content Producer, Friends of Texas Public Schools
Producer, TSPRA’s Celebrate Texas Public Schools CTE Contests and Awards
DATE: October 21, 2026
LOCATION: TSPRA Office in Austin / 401 W. 15th Street Austin, Texas 78701
TIME: 10:00 AM – 4:00 PM
COST: $200 per Attendee
Lunch provided.
Receive a certificate upon completion.
