2027 TSPRA Annual Conference

2027 Conference Schedule

Excitement is building for the #TSPRA27 Conference! We’re heading to Austin, where it all started for TSPRA, to celebrate our 65th anniversary! From inspiring sessions to valuable networking opportunities, there’s something for everyone. Explore the Schedule-at-a-Glance and get ready to celebrate 65 years of TSPRA in 2027! .

A few things to keep in mind as you navigate this year’s conference:

• 📚 All-Day Pre-Conference Returns on Tuesday!
  Jumpstart your conference with a full day of in-depth learning! Choose from multiple session options in the morning (9:00 AM–12:00 PM) and afternoon (2:00 PM–5:00 PM). Boxed lunch available to pre-purchase with registration.
• 🎶 Tuesday Night – Special Events Hosted by Our Partners
  Join our partners Tuesday evening for special events designed to bring TSPRAns together. Take some time to connect with colleagues, catch up with friends and enjoy the evening.
  
• 🎉 Wednesday Night – Back to Where it Began Welcome Reception
  Welcome to Austin! Join us Wednesday evening for our Back to Where It Began Welcome Reception featuring exhibitor booths, festive refreshments, opportunities to connect and some fun prizes. Come ready to explore, mingle and celebrate 65 years of TSPRA!
• 📋 Wednesday Night – Sign-Up Dinners
  By popular demand, we’re bringing back Sign-Up Dinners! Meet up with fellow TSPRAns and connect with members you may not otherwise have the chance to get to know. Whether you’re looking to expand your network or simply enjoy a great meal with new friends, it’s a great opportunity to get out and experience Austin together.
• 👟 Thursday Morning – TSPRA Annual Fun Run
  Lace up and level up your conference experience! Start Thursday morning with the TSPRA Annual Fun Run, a great way to get moving, enjoy some fresh air and connect with fellow members before another full day of conference activities.
• 🍽️ Friday Morning – Regional Table Talk
  Before you head home, grab breakfast and gather with your region at Regional Table Talk. Enjoy a breakfast buffet while connecting with fellow members, sharing ideas and strengthening the relationships that make TSPRA such a great professional community.
• 🎯 This Year’s Focus Area: Optimizing with AI
  AI continues to change the way we work, communicate and connect. This year’s conference focus area, Optimizing with AI, will explore practical ways to use AI to enhance your work and maximize your time. 

Schedule at a Glance

Take a look at the preliminary schedule and start planning your travel to Austin, February 16-19, 2027. Registration isn’t open yet, but stay tuned — we can’t wait to share in the learning, engagement, connection, and fun as we bring the conference to life in the state’s capital! Schedule is subject to change. 

Monday, February 15

(1:00 pm – 4:00 pm) Executive Committee Meeting

(1:00 pm -4:00 pm) Advance Team Set-Up

(4:00 pm -5:00 pm) Onboarding for New EC

(6:00 pm -8:00 pm) Executive Committee Dinner

Tuesday, February 16 (Pre-Conference Day, Vendor Setup)

(8:00 am – 5:30 pm) Registration Desk Open 

(9:00 am – 12:00 pm) Morning Pre-Conference Sessions [$150 per session]

(12:00 pm -2:00 pm) Boxed Lunch + Break [must pre-register]

(1:00 pm) Partner/Vendor Set-Up 

(2:00 pm -5:00 pm ) Afternoon Pre-Conference Sessions [$150 per session]

(Starting at 6:00 pm)  Special Events Hosted by Our Partners

Wednesday, February 17

(7:30 am – 5:00 pm) Registration Open

(7:30 am – 5:00 pm) Experience Hall Open

(7:30 am – 8:00 am)  Grab & Go Breakfast in Experience Hall

(8:00 am – 8:30 am) General Membership Meeting; Officer Installation

(8:30 am – 10:30 am)  First General Session 

(9:00 am – 5:00 pm) TSPRA Work Lounge [sponsored by edVANTAGE] 

(10:30 am – 11:15 am)  Partner Connections in Experience Hall

(11:15 am -12:00 pm)  Concurrent Sessions

(12:00 pm – 1:30 pm)  Lunch on Your Own

(1:30 pm – 2:15 pm) Concurrent Sessions

(2:15 pm – 2:45 pm) Snack Break in Experience Hall

(2:45 pm – 3:30 pm)  Concurrent Sessions

(3:45 pm – 4:30 pm)  Concurrent Sessions

(4:30 pm – 6:00 pm) Back to Where it Began Welcome Reception [refreshments, prizes and fun!]

(6:30 pm – 8:30 pm) President’s Reception [Invite Only]

(6:30 pm) Dinner on Your Own / Client Dinners / Sign-Up Dinners

Thursday, February 18

(6:30 am – 7:30 am) Fun Run/Walk 

(8:00 am – 5:00 pm) Registration Open

(8:00 am – 4:00 pm) Experience Hall Open [tear down by 4:00 pm] 

(8:00 am – 9:00 am) Grab & Go Breakfast in Experience Hall

(8:30 am – 10:30 am) Second General Session 

(9:00 am – 5:00 pm)  TSPRA Work Lounge [sponsored by edVANTAGE]

(10:30 am – 11:00 am) Conference T-Shirt Photo 

(10:30 am – 11:15 am) Partner Connections in Experience Hall

(11:15 am – 12:00 pm)  Concurrent Sessions

(12:00 pm – 1:30 pm)  Lunch on Your Own

(1:30 pm – 2:15 pm)  Concurrent Sessions

(2:15 pm – 2:45 pm) Snack Break in Experience Hall

(2:45 pm – 3:30 pm)  Concurrent Sessions

(3:45 pm – 4:30 pm) Concurrent Sessions 

(4:00 pm) Experience Hall Tear Down

(6:30 pm – 7:00 pm) Star Awards Reception

(7:00 pm – 9:00 pm) Star Awards Celebration [Pre-purchased Ticket Required $90 / Reserved Seating]

Friday, February 19

(8:00 am – 10:00 am) Breakfast Buffet – Regional Table Talk

(10:00 am – 11:00 am) Check-out

2027 Pre-Conference Sessions

Tuesday, February 16, 2027
$150 per session

Jumpstart your conference with a full day of in-depth learning during our pre-conference sessions. Multiple session offerings will be available during both the morning block (9:00 AM to 12:00 PM) and the afternoon block (2:00 PM to 5:00 PM). Choose one session per time block or attend both to make the most of your day.

A boxed lunch will be available between sessions and can be pre-ordered when you register.

Pre-conference sessions can be added during full conference registration or registered for separately. Please note that session offerings are subject to change.

2027 Keynote Speakers

Jimmy Casas

Best-Selling Author | Award-Winning Principal | Leadership Coach | Speaker

We’re excited to welcome Jimmy Casas to #TSPRA27!

Jimmy is the CEO of J Casas and Associates, a best-selling author of 11 books, speaker, leadership coach, and nationally recognized educational leader. During his 22 years as a school leader, he was named Iowa Principal of the Year and was recognized as a national award-winning principal.

Recalibrate Yourself and Your Work

Do you leave work every night exhausted from putting out fires all day long? Are you frustrated because you find yourself dealing with the same issues time and time again and not seeing positive results from your work? You are not alone.

It is time to recalibrate. Recalibrate our why. Our work. Our values. Ourselves. In this session, award-winning leader Jimmy Casas challenges attendees to explore their inner selves to understand the role we each play in how we can impact the morale and performance of an entire organization when we are rested and focused.  

Participants will leave this session with a renewed sense of purpose, energized, and with practical tools they can utilize immediately to avoid costly mistakes, improve decision-making, and impact their organization in positive ways.

Attendees will gain the following:

●      Re-establish their why & their purpose for the work they do.

●      Strategies to develop effective frameworks.

●      Processes to incorporate change and not burn your people out

●      Master difficult conversations.

●      Practical skills to empower everyone in the organization to see themselves as leaders.

●      Ways to find balance in their personal and work life.

Get ready to refocus, recharge, and recalibrate at #TSPRA27!

2027 Registration and Tickets:

Registration remains open through the day of the conference, and walk-ins are welcome. 

Pricing:

• Pre-Conference Sessions – $150
• Member registration – $550 (No one day or partial registrations.)
• Non-member registration – $980 (includes registration and a TSPRA membership through Oct. 31, 2027. Membership starts when conference invoice is paid.)
• Star Awards Celebration – $90
• Cancellations on or after December 2, 2026 through January 19, 2027 will be charged a $150 cancellation fee per registration.   
• No cancellations on or after January 20, 2027; substitutions are allowed.  
• Late registration fee is $150 starting January 21, 2027. 
• All participants must register & pay in order to attend, including presenters.

2027 Hotel Information 

Conference Hotel:
Hyatt Regency Austin
208 Barton Springs Rd
Austin, TX 78704

All questions regarding rooms and reservations are handled through Connections Housing. Click here to be taken to the site.   

• Please use the link to make your reservations and also to handle any changes you need. 

• A credit card is necessary to secure the reservation. You will need to fill out a credit card authorization several weeks in advance of your arrival.

2027 Menu/Dining Options 

Austin is home to a number of options for dining and entertainment.

At the conference, TSPRA will provide the following, subject to change:

Monday, February 15

• EC Dinner for TSPRA Officers only

Tuesday, February 16

• Boxed lunch available for pre-order (offered when you register for a pre-conference session)

Wednesday, February 17

• Grab and Go breakfast
• Afternoon snack break 
• Back to Where It Began Welcome Reception (refreshments provided)

Thursday, February 18

• Grab and Go breakfast
• Afternoon snack break 
• Star Award Celebration (ticket purchase required; be sure to mark your dietary restrictions when purchasing your ticket)

Friday, February 19

• Buffet breakfast 

2027 TSPRA Sponsors & Exhibitors

We’re excited to welcome our partners to Austin for the 2027 TSPRA Conference! Your partnership plays an important role in creating opportunities for TSPRA members to connect, learn, and discover resources that support their work in school communications.

Whether you’re looking to increase visibility, connect with school districts from across Texas, or showcase your products and services, we offer a variety of sponsorship and exhibitor opportunities to help you make the most of your time at the conference.

Sponsorship information is coming soon. We look forward to partnering with you and welcoming you to Austin as we celebrate 65 years of TSPRA!