Sponsor Opportunities 2021-2022

2022 Kalahari Resort & Convention
February 21-24, 2022
Learning in the Wild for 60 Years

TSPRA 2022 Annual Conference Logo

Your exhibit, advertisement and/or sponsorship contribution of $10,000, $5,000, $2,500, $1,000, $750 or $500 can support the Texas School Public Relations Association Annual Conference on February 21-24, 2022 at the Kalahari Resort & Convention. This event provides a unique opportunity for your company or organization to become better-known by statewide members of the public schools communication profession. The more than 800 conference participants include public information officers, community relations directors and coordinators, technology and electronic media specialists, as well as education foundation directors and board members from public school districts.

The 2021-2022 TSPRA Executive Committee and State Office are optimistic of gathering in-person at Kalahari Resort and Convention Center in Round Rock (Austin), Texas in late February 2022, to celebrate TSPRA’s 60thanniversary.  It is likely there will be suggested safety protocols established. Please continue to visit the TSPRA conference page for updates, conference schedule, cancelation policies, hotel and venue information and more.

We look forward to partnering with our supporters and those who provide and deliver necessary tools and services to enhance the quality of business expected in our Texas public schools.

Download Opportunities for Participation PDF: TSPRA Opps for Participation 2021-2022

When you are ready to be a sponsor, exhibitor or advertising, contact Linsae Snider at 512-474-9107 or lsnider@tspra.org.

EDUCATION STAKEHOLDER
$10,000 cash

  • Exclusive sponsorship of TWO conference events (Star Awards reception, Star Awards banquetand/or celebration, keynote speaker, roundtables, commemorative gift [conference T-shirts], safety gear, mobile app, hotel keycards, welcome reception, internet, keycards)
  • Exclusive sponsorship of one of TSPRA’s six professional awards and recognition at platform

when the award is presented. (see Professional Awards Sponsorship on page 10 for additional information).

  • Recognition at and five minutes podium time (when relevant) during sponsoring event and company logo   and information on printed items exclusive to sponsorship.
  • Recognition in online registration content in largest font size with company
  • Recognition in largest font size in press releases and newsletter references to the 2022 conference.
  • Company logo featured on TSPRA website for one year with link to company website from logo in multiple rotations.
  • Company logo predominately displayed in largest font size on conference program and allavailable conference marketing materials.
  • Recognition in largest font size on event
  • Photograph of organization representatives alongside organization logo or exhibit space toappear in TSPRA       newsletter acknowledging sponsorship during spring 2022.
  • Five (5) additional conference registrations with sponsor
  • One (1) reserved table at awards banquet (8 guests).
  • Two complimentary exhibit spaces in exhibit
  • One full-page complimentary ad in the conference program (ready for press ad in jpeg or pdfformat to be provided by sponsor).
  • One full-page complimentary ad in choice of one quarterly issue of Communication Matters digital magazine.*
  • One-year Texas School Public Relations Association Affiliate
  • One-hour “corporate showcase” concurrent session with signage.*
  • Gift cards valued at $100 for give-away during “corporate showcase” ses
  • Complimentary Safari Adventure meeting room space on Tuesday, February 22, 2022, from 4:15-5:00 p.m.*
  • Organization has first right of refusal for the 2022-2023

Deadlines: 

  • *Corporate Showcase session title, description and presenters must be submitted through the presentation portal by October 25, 2021.
  • *Ad copy for conference program is January 17, 2022.
  • *Safari Adventure session title and description is January 10, 2022.

CORPORATE INVESTOR
$5000 cash

  • Exclusive sponsorship of ONE conference event (Star Awards reception, Star Awards banquet and/or celebration, keynote speaker, roundtables, commemorative gift[conference T-shirts], safety gear, mobile app, hotel keycards, welcome reception, internet, keycards)
  • Recognition during sponsoring event and/or during general session and companylogo and information on printed items exclusive to
  • Organization’s representative to assist with distribution of sponsored
  • Recognition in online registration content in second largest font size with company logo.
  • Recognition in second largest font size in press releases and newsletter refer- encesto the 2022 conference.
  • Company logo predominately displayed in second-largest font size in conferenceprogram and all available conference marketing materials.
  • Company logo featured on TSPRA website for one year with link to company website from logo.
  • Recognition in second largest font size on event signage.
  • Photograph of organization representatives alongside organization logo or exhibit space to appear in TSPRA newsletter acknowledging sponsorship during spring 2022.
  • Three (3) additional conference registrations with sponsor
  • Four (4) complimentary tickets to awards banquet.
  • Half page complimentary ad in the conference program (ready for press ad in jpeg or pdf format to be provided by sponsor).*
  • Half-page complimentary ad in choice of one quarterly issue of CommunicationMatters digital magazine.
  • One complimentary exhibit space in exhibit area.
  • Organization has first right of refusal for the 2022-2023

*Deadline for ad copy for conference program is January 17, 2022.

COMMUNITY BUILDER
$2,500 cash ($5,000 in-kind)

  • Exclusive sponsorship of ONE afternoon break, meet and greet reception or room amenities for remote roundtables.
  • Recognition during sponsoring event or during general sessions on day of thescheduled event/activity.
  • Exclusive use of food and beverage area for staff, displays, and giveaways where appropriate.
  • Name and logo prominently displayed at event area/remote roundtable
  • Recognition in online registration
  • Company name and logo displayed in conference
  • Recognition on event signage.
  • Company logo featured on TSPRA website for one year with link to company website from logo.
  • Photograph of organization representative alongside organization logo or exhibit space to appear in TSPRA newsletter acknowledging sponsorship during spring
  • Two (2) additional conference registrations with sponsor
  • Two (2) complimentary tickets to awards
  • Quarter page complimentary ad in the conference program (ready for press adin jpeg or pdf format to be provided by sponsor).*
  • Quarter-page complimentary ad in choice of one quarterly issue ofCommunication Matters digital magazine.
  • Organization has first right of refusal for the 2022-2023

*Deadline for ad copy for conference program is January 17, 2022.

NETWORK PARTNER
$1,000 cash ($2,500 in-kind)

  • Exclusive sponsorship of one session for “Safari Adventure Sessions” scheduled    for Tuesday, February 22, 2022, 4:15-5:00 p.m.
  • Exclusive use of assigned concurrent session
  • Recognition on signage exclusive to “Safari Adventure
  • Write-up in conference program/mobile app provided it is submitted by 4:00 p.m. on January 10, 2022
  • Company name and logo displayed in conference
  • Recognition on event signage.
  • Company logo featured on TSPRA website for one year.
  • Photograph of organization representative alongside organization logo or exhibit space to appear in TSPRA newsletter acknowledging sponsorship during spring 2022.
  • One (1) additional conference registration with sponsor
  • One (1) ticket for awards
  • 20% discount on ad

Safari Adventure sessions provide the sponsor one-hour usage of meeting space with content intended to be designed by the sponsor and may include client events, content presentations, product demonstrations, vendor showcases, etc.Arrangements can be made                                  with hotel for food and beverage and other accommodations.

PUBLIC RELATIONS COMPANION
$750 cash ($1,000 in-kind)

  • Exclusive sponsorship of conference badges, conference lanyards, customized safari themed badge ribbons to include ribbon wall or conference water station.
  • Signage and product placement on conference badges, lanyards, ribbon wall, water station and/or at booth/
  • Company name and logo appears in conference
  • Company logo featured on TSPRA website for one year.
  • Photograph of organization representative alongside organization logo or exhibit space to appear in TSPRA newsletter acknowledging sponsorship during spring
  • 10% discount on ad
  • Organization has first right of refusal for the 2022-2023

COMMUNICATION ASSOCIATE
$500 cash ($750 in-kind)

  • TSPRA Coffee Provider/Sponsor (maximum five available each day) beginning at 8:00m. and during “caffeinated connections” and designated vendor viewing [February 22, 2022, from 8:00-11:00 a.m. and Wednesday, February 23, 2022, from 8:00-11:00a.m.]
  • Maximum six gallons of coffee and supplies to be set up at vendor area beginning at8:00 m. during designated day of conference.
  • Recognition as coffee sponsor on signage located at vendor
  • Recognition on event signage.
  • Recognition in conference
  • Company logo featured on TSPRA website for one year.
  • Photograph of organization representative alongside organization logo or exhibit areato appear in TSPRA newsletter during spring 2022 acknowledging coffee sponsorship.

CONFERENCE PROGRAM ADVERTISING

  • Advertiser to submit ready for press ad in jpeg or pdf
  • Full specs will be
  • 800-850 conference programs
  • Deadline for ad copy: January 17, 2022

Cost:

  • Full page color ad: $500
  • Half page color ad: $250
  • Quarter page color ad: $125

CONFERENCE EXHIBITOR
$800 cash
$700 when paid in full when exhibit application is approved

Maximum: 50 exhibitors accepted.

  • Two full-days of exhibit time and exclusive exhibit viewing during “caffeinatedconnections” each morning and during afternoon refreshment breaks each
  • Six-foot draped tabletop with two chairs and a trash can in exhibit
  • Exhibit space location on a first-come, first-served basis upon receipt of $400 deposit  and until space is sold.
  • Recognition in conference program by company, contact, website and 25-worddescription of services.
  • Recognition in winter and spring issues of Communication Matters digital magazine by company, logo, contact, website and 25-word description of services.
  • Photograph of organization representative alongside organization logo or exhibit spaceto appear in TSPRA newsletter during spring 2022.
  • One (1) conference registration with exhibitor
  • Additional exhibit badges available at $100 per person.
  • Opportunity to present roundtable session subject to selection of 15 vendors byConference Planning Committee on November 4, NOTE: To be considered, proposal must be submitted by October 25, 2021, and include title, presenter(s)and short description. Link to presentation portal will be provided on September 15, 2021.
  • Invitation to participate in virtual TSPRA Exhibitor Extravaganza open to all TSPRA members on April 15, 2022, utilizing the Remo platform with opportunities to award door prizes “on stage” and opportunity to provide client follow-up 6.5 weeks following conference.
  • NOTE: Basic electrical and WIFI connections available at no additional cost.

Key Communicator Award Sponsor:
Amount: $3500

  • This is TSPRA’s highest honored award.  The recipient may be a legislator, educator, professional in another field or member of TSPRA.  The winner is announced in July of each year.
  • The Key Communicator is recognized during a general session at the annual TASA/TASB Fall Superintendent Conference where attendance is approximately 3000 yearly utilizing a virtual platform for delivery on October 2-3, 2020.Videotaped presentation will be created and will also appear on the TSPRA website for one year.
  • Organization’s name and logo is printed on the token, mentioned during the awards ceremony, and a representative from organization stands with the TSPRA president and executive director during the awards ceremony and presents the plaque to the Key Communicator.
  • Organization’s name and logo will be printed on all communications regarding the award.  (The press release announcing this award is sent to over 1000 districts, individuals, associations and organizations, websites, newspapers, radio, and television outlets).
  • Organization’s name and logo included in the virtual awards presentation at the TASA/TASB Convention and appears on the large screens at the annual TSPRA Conference.
  • Organization will assist in the introduction of the Key Communicator at the 2021 TSPRA Conference.
  • Organization is provided five minutes of podium time to mention organization and products during the TSPRA general session when the Key Communicator is recognized.
  • Organization’s representative is photographed with the award recipient and appears on the TSPRA website from October 2020-September 2021.
  • Organization has first right of refusal for the 2021-2022 sponsorship.

Email Blast Sponsor:                                                                                             Sold
Amount: $2000

  • Sponsoring organization’s logo and name to appear top center of all TSPRA email blasts, resulting in a minimum of 40 blasts yearly.
  • Opportunity for sponsor to submit maximum of four articles for weekly e-newsletter (maximum of 300 words each).
  • Quarterly mentions in weekly e-newsletter recognizing email blast sponsor.
  • Maximum of six email blasts to membership showcasing products and services (with 48-hour notice to prepare blasts).
  • Organization has first right of refusal for 2021-2022 sponsorship.

TSPRA Conference Scholarship:
Amount:  $1500 (three scholarship sponsorships available)

  • Sponsoring organization’s logo and name to appear top center of all TSPRA communications regarding the scholarships.
  • Recipient must meet eligibility requirements determined by the 2020-2021 Scholarship Committeeand approved by the Executive Committee.
  • Scholarship opportunity is available to all TSPRA members meeting qualifications.
  • TSPRA will take responsibility for TSPRA Conference registration process along with hotel arrangements at conference hotel with upgraded amenities.
  • Recipient will be responsible for travel arrangements to include transportation, and meals at personal or district expense.
  • TSPRA agrees to provide reimbursement of travel expenses within ten days of receiving receipts not to exceed $500.
  • Recipient agrees to serve on 2021-2022 TSPRA Committee.
  • Signage will be provided at 2021 TSPRA Conference.
  • TSPRA Conference program will include recognition of scholarship sponsor and recipient.
  • Organization’s representative is photographed with the scholarship recipient and appears on the TSPRA website from February 2021-January 2022.
  • Organization has first right of refusal for the 2021-2022 sponsorship.

TSPRA First Year Communications Academy (FYCA) Sponsor                
Amount:  $1500                             

  • Sponsoring organization is invited to the FYCA luncheon and allowed 15 minutes of presentation time with the attendees (both rookie and veteran members who deliver the training)
  • Informal interaction with the FYCA can be as long as the representative wants to be in attendance.
  • Sponsor is allowed to share promotional items and offer promotional items.
  • Organization’s name is printed on FYCA agenda and thank you recognition appears in weekly newsletter in the weeks following the sponsored meeting.
  • Expected attendance: 40-50
  • Organization has first right of refusal for 2021-2022FYCA.

TSPRA Professional Award Sponsor:  Bright Idea, Professional Achievement, Rookie, Media, MVP, Partner in Public Ed
Amount:  $1000 per award (six award sponsorships available)

  • TSPRA recognizes members and the media/community annually with six awards:  Bright Idea Award, Rookie of the Year, Most Valuable TSPRA Member, Professional Achievement Award, Media Award andPartner in Public Education Award.
  • Organization’s name and logo appears on award plaques.
  • Organization’s name is referenced with the award in print and during awards ceremonies that take place during conference general sessions averaging 800 in attendance.
  • Organization’s representative is photographed with the awards recipients and appears on the TSPRA website from February 2021-January 2022.
  • Photograph of award recipient with organization’s representative appears alongside organization’s logo in TSPRA newsletter during spring 2021 acknowledging sponsorship.
  • Representative of the organization is present at the annual conference and assists with the naming of the recipients and presentation of awards. (Names of winners remain confidential and are surprised with the announcement at the conference).
  • Organization has first right of refusal for the 2021-2022 sponsorship.

TSPRA Executive Committee (board) Sponsor    October, February, June
Amount:  $1000                             

  • TSPRA EC meets three times yearly (Fall, February, June).
  • Sponsoring organization is invited to the board meeting and allowed 15 minutes of presentation time with the TSPRA Executive Committee (EC).
  • Informal interaction with the EC can be as long as the representative wants to be in attendance.
  • Meal sponsor is allowed to share promotional items and offer promotional items for area meetings.
  • Organization’s name is printed on EC agenda and thank you recognition appears in weekly e-newsletter with the board summary in the weeks following the sponsored meeting.
  • NOTE:  Area vice-presidents take advantage of this opportunity to share information with members within their respective areas.

TSPRA Online Learning Platform Sponsorships
Amount:       $500 for one session, $800 for two sessions, $1200 for three sessions, $1500 for four sessions
$1000 for 30-minute sponsored content, $1600 for 60-minute sponsored content

  • A series of 12-16 online learning and networking opportunities will be available to members each fall, spring and summer to include roundtables, lunch-and-learns, new member orientations, job-alikes and content specific sessions with sponsorship opportunities.
  • Sponsoring organization’s name and logo (where applicable) to appear on menu of listings and all TSPRA communications regarding the sponsored online session.
  • TSPRA online registration will include sponsoring organization’s logo.
  • Sponsor will be introduced by name, title, company and five minutes of online scheduled time will be allotted to representative to welcome, deliver message and mention products/services.
  • Organization may purchase bundled sessions at a reduced sponsorship rates with single commitment.

TSPRA Hosted Online Sponsor Content
Amount:       $1000 for 30-minute sponsored content,
                         $1600 for 60-minute sponsored content

  • TSPRA will host six sponsor sessions annually (two each fall, spring, summer) for sponsor opportunity to provide training, showcase product, conduct focus sessions, deliver infomercials.
  • Delivery platform may either be TSPRA Zoom or sponsor platform.
  • TSPRA to provide additional eBlast for marketing purposes (after initial $300 investment of eBlast)
  • Sponsoring organization’s name and logo (where applicable) to appear on menu of listings and all TSPRA communications regarding the sponsored online session.
  • TSPRA online registration will include sponsoring organization’s logo.
  • Entire online time dedicated to the sponsor.

Crystal Awards for Star Awards:
Amount:  $1000

  • Presented at the annual Star Awards Celebration, held in February during TSPRA’s annual conference, these awards provide recognition for the outstanding communications efforts of our members.
  • Ten Crystal Awards are awarded for multifaceted promotional programs or campaigns employing a variety of media and encompassing well-defined goals, strategies or activities. One award is given for each of the following 10 categories:  (1) Video Portfolio, (2) Photography Portfolio, (3) Bond Election, (4) Parent Involvement/Volunteer Program, (5) Staff/Student Recognition, (6) School/Community Partnership, (7) District/Association Special Event/Celebration (8) Foundation/Partnership Special Event, (9) Foundation Annual Campaign, (10) Marketing Portfolio.
  • Organization’s name appears on all ten-award plaques.
  • Organization’s name and logo are referenced with the awards in print and during awards ceremonies including press releases sent to local media outlets.
  • Organization’s name/logo appears with the award recipients’ photos that appear in TSPRA newsletters during spring 2021.
  • Organization has first right of refusal for the 2021-2022 sponsorship.

Platinum Award for Star Awards:
Amount:       $750

  • Presented at the annual Star Awards Celebration, held in February during TSPRA’s annual conference, this award provides recognition for the outstanding communications efforts of our members.
  • The Platinum Award is TSPRA’s highest award for excellence in a total public relations program.
  • Organization’s name appears on the iceberg plaque.
  • Organization’s name is referenced with the award in print and during awards ceremonies including press releases sent to local media outlets.
  • Organization’s name/logo appears with the award recipient’s photo that appears in TSPRA newsletters during spring 2020.
  • Organization has first right of refusal for the 2021-2022 sponsorship.

TSPRA eBlast promoting product/service:
Amount:       $300

  • Designated eBlast communication to 1100+ subscribers showcasing/promoting a vendor service/product/business.
  • Maximum number of 300 words; graphics can be included.
  • Organization’s name and logo appears in eBlast heading.
  • Notification three days in advance for preparation.
  • Copy submitted 48 hours in advance of arranged eBlast date.
  • Organization may invest in unlimited number of blasts throughout the year.

Communication Matters

The Official Magazine of TSPRA

Communication Matters magazine is the official publication of TSPRA. This quarterly digital publication is a key gateway to our membership. The magazine is shareable and can be downloaded, making it available to the public in general.

Readership:

  • Emailed quarterly to 1,100+ members
  • Marketed in member newsletter (1,100+ recipients)
  • Link placed on Facebook (1,097 followers) and Twitter (3,450 followers)
  • Place on first page of website: 8,000+ visits per month
  • Archived on website

Read: https://tspra.org/communication-matters/

Communication Matters Advertising Pricing:

Pricing per number of ads purchased: 1 ad        2 ads     3 ads      4 ads

Full Page Premium Placement:           $1500    $1450    $1400    $1350

  • Inside Front Cover
  • Opposite Table of Contents
  • Opposite Executive Committee Page
  • Opposite President’s Message
  • Opposite Masthead
  • Inside Back Cover
  • Back Cover

Pricing per number of ads purchased:               1 ad         2 ads         3 ads         4 ads

Full Page (8.5” x 11” pdf):                                     $1200      $1150      $1100      $1050

Half Page Horizontal (8.5” x 5.5” pdf)               $600      $550          $500      $450

Half Page Vertical (4.25” x 11” pdf)                    $600      $550          $500      $450

Quarter Page Vertical (4.25” x 5.5” pdf)           $300       $250         $200       $150

Link: When designing ad, please use the following format for your website in order for it to automatically link: www.tspra.org

Published on/around 15th off the month:

Summer | July, ad copy due June 30

Fall | October, ad copy due September 30

Winter | January, ad copy due December 15

Spring |April, ad copy due March 31

Managing Editor: Tracie Seed, Communications and Marketing Manager, tseed@tspra.org