Dr. Walter Jackson, Superintendent of La Porte ISD, has been named the Texas School Public Relations Association’s 2024 Key Communicator. The award is sponsored by our partners at CESO, The Center for Effective School Operations.

Recognized for his significant contributions to public school communications, Dr. Jackson is a leader dedicated to equitable education, student success, and professional development for educators.

“Dr. Jackson is a great teacher, leader, and communicator who promotes success for his students, staff, and community,” said Dr. Bobby Ott, Superintendent of Schools for Temple ISD. “He describes himself as a ‘cultural strategist’ and ‘equity warrior.’ He seeks opportunities for students to take advantage of public education while pursuing the American Dream. He believes students are only afforded school one time, and he believes it is the role of the professional educators to make it the most positive and impactful experience for them.”

Dr. Jackson’s impact extends beyond La Porte ISD through his roles on the UIL Legislative Council, TASA Executive Committee, and AASA Governing Board, demonstrating his dedication to fostering communication and advocacy for public education.

“As a respected educator and advocate for education, Dr. Jackson has consistently demonstrated exceptional communication skills,” said Dr. Charles Breithaupt, Executive Director of the University Interscholastic League (UIL). “His exceptional ability to effectively articulate the needs and concerns of educational stakeholders has been instrumental in shaping legislation that enhances the educational experience for all students. His strong advocacy for equitable access to resources and quality education has earned him immense respect within the education community.”

Under Dr. Jackson’s leadership, La Porte ISD established Project Launch, a partnership with the University of Houston-Clear Lake, allowing fifth and sixth graders to enroll in STEM-based college courses. He also successfully led the passage of a $235 million bond, navigating economic challenges and garnering broad community support.

Dr. Jackson’s mentorship has guided many aspiring superintendents to achieve their goals, further demonstrating his commitment to the future of education.

Dr. Kevin Brown, Executive Director of the Texas Association for School Administrators (TASA), remarked, “Dr. Jackson is an authentic leader and a great public speaker, speaking truth to power. He is respected not only by me but also by his peers across the state.”

TSPRA is honored to recognize Dr. Walter Jackson as the 2024 Key Communicator and will celebrate his achievements at txEDCON in September and at the Annual TSPRA Conference in February 2025.