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TSPRA Newsletter Issue 56 for Web

ISSUE 56 - April 27, 2011

- Jump to: From Executive Director Linsae Snider

- Jump to: TSPRA

- Jump to: Attack

- Jump to: Member Spotlight

- Jump to: Events

- Jump to: News

- Jump to: Sponsor Column

From Executive Director Linsae Snider 

“The only thing worse than training your people and having them leave is not training them and having them stay.”

     -Zig Ziglar


Jim Lukaszewski, APR, delivered an exceptional day of learning this past Tuesday at Birdville ISD.   All in attendance should have returned to the office refreshed, retooled, and renewed with a broader perspective of how best to serve as the district’s key strategist.


A true PR professional with years of experience advising some of the nation’s top organizations, Lukaszewski defined public relations in today’s environment, shared valuable tools used by effective advisors, demonstrated efficient strategies for building trust, eliminating fear and assuring credibility, and offered essential communications guidelines to know and be able to implement during moments of crisis.


As professionals, we are only as good as we allow ourselves to learn.  Learning is the key element to becoming the best we can be and to assuring that we are on top of our game in serving as the superintendent’s chief and respected advisor.  As difficult as it is to leave the office with a full agenda of “to do’s,” it is critical that we occasionally step outside and allow others to teach us.  The payback upon returning to work is often excruciating; however, the momentum gained, the skills acquired, and the knowledge obtained soon make up for the lost time!  Think about it for a minute…if we expect teachers, doctors, lawyers, mechanics, dentists, etc. to stay current in their professions, perpetually learning new skills to improve their job performance, why shouldn’t we expect the same for ourselves?


Take a minute and think of those whom you consider to be the most brilliant and exceptional in our profession.  I can assure you that life-long learning is a key ingredient to their success.


In keeping with TSPRA’s mission to be an organization dedicated to improving public education by providing professional development to members, you can expect TSPRA to bring regional learning opportunities to you during this time of uncertainty.  These opportunities are only going to serve our members to the extent that we allow ourselves to be learners. 


Take a second to reflect on the quote above.   It is both quite comical and sharply poignant!  It also serves as a reminder of what should be our commitment to model for those in our districts what life-long learning is all about.


We are looking forward to your participation in future seminars.  The TSPRA website and weekly newsletter will continue to be the premiere source for notifying you of future professional learning opportunities.

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 TSPRA survey on preferred software/vendors 
The homepage survey currently posted seeks information on which companies or software your district utilizes for...
- parent/mass communication
- e-newsletters
- donor management
- website design/content management

After the survey closes and we tally the responses, we'll share the results with you here in the newsletter and on our blog. If there is a question you'd like us to pose to the membership, please email the state office.

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Take care of your Spring cleaning!
Outstanding invoices: if your business office calls us looking for an invoice, we'll likely tell them that we no longer distribute invoices and that the member requesting it can print a PDF copy from his/her profile on our website. Stay in their good graces and don't make them chase you down! You can print any of your invoices by: logging in to our website > MEMBERSHIP > MEMBER AREA > INVOICES.

Changing districts: if you have a current Professional or Associate-level membership and have recently, or will shortly, move to another district, you'll need to create a new profile to ensure your invoices stay with your old district. Just click on the "Join or Renew" button on the homepage and fill our a new membership application. Once you email us, informing us that you've switched districts, we'll void out the invoice for your new membership. DO NOT JUST UPDATE YOUR OLD PROFILE!

If you're changing positions within the district, you do NOT need to follow these instructions. Simply update your profile by logging in to our website > MEMBERSHIP > MEMBER AREA > PROFILE > EDIT > UPDATE YOUR PROFILE.

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Holding a bond or TRE? Tell us!
Just like we did for the November election, we'd like to keep track of which districts will have a bond on this May's ballot and which district are holding TREs.

For anyone planning to hold a bond later this Fall, don't forget to tap the great resources in the Document Vault--like how to communicate bond issues to your community from Northside ISD and a sample video script from Weslaco ISD. Just click the Search Document button at the top and type in "bond." There's also this great "Texas School Finance...Plain and Simple" video, first created by Arlington ISD and adapted by districts throughout the state.


Member Spotlight
Jerry Smith, APR, communications director at Spring ISD from 1981 to 2003, has been named one of the "75 Heroes for Spring ISD," as that district celebrates 75 years of educating students. Jerry served as TSPRA president in 1974-75, chaired the NSPRA Accreditation Committee, and served as NSPRA's first representative to the Universal Accreditation Board. He currently serves as Executive Secretary of the Gulf Coast Area Association of School Boards.

TASB this week recognized the recipients of their Risk Management Fund Innovation Award, including several TSPRA districts: Aquilla, Bandera, Covington, Deer Park, Hallettsville, Longview, Lubbock, Mesquite, Pleasant Grove and Willis. The award is a special way of honoring Fund members for initiatives, products or programs that are inventive, timely and effective.

Several TSPRA districts were selected as winners of the H-E-B Campus Fit Award, including Austin (two campuses), Brownsville, Del Rio, Friendswood, Houston, Leander, Round Rock, San Antonio and Seguin. Each campus will be awarded $10,000 for what they are doing to increase the health and nutrition of their students through physical fitness and health initiatives, and through education and/or hands-on nutritional and fitness programs.


April 28, 11-1:00 pm
TSPRA Central Texas Regional Meeting
@Leander ISD
May 1-7
National PTA Teacher Appreciation Week
May 3
National Teacher Day
May 5
Cinco de Mayo
May 11
National School Nurse Day, Public School Paraprofessional Day
May 30
Last day of 82nd regular session of Texas Legislature

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2011 Rankings of more than 5,800 public schools
Education commissioner gets rid of TPM
TRS investment managers paid $8.2 in bonuses this year
TEA releases info on implementing STARR
Deportation halted for some students as lawmakers seek new policy
Op-Ed: Advanced Placement isn't for every student

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Xerox Corporation engages in the production and sale of document systems and services for businesses. It offers a range of color, and black-and-white multifunction devices; and printers, copier fax products, and document related software solutions. The company also provides business process and information technology outsourcing services comprising claims reimbursement and electronic toll transactions to customer call centers and HR benefits management, as well as supports and supplies toner, paper and ink products.

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Aquilla ISD
$1.5 M
34 points