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TSPRA E-newsletter

November 15, 2017 TSPRA Newsletter
In this issue...

Feature Story
Bond and TRE elections

Other Stories
♦ Conference Planning Committee
♦ TSPRA deadlines
♦ Conference spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

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November 15, 2017

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TSPRA

  •  
    • Nov. 6 - Last day to enter Star Awards
    • Nov. 21 - Scholarship applications due
    • Dec. 6 - Voting for EC positions ends
    • Dec. 15 - Professional Awards deadline
    • Jan. 12 - Deadline to register for Brenham Spoken Word