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Announcements

TSPRA E-newsletter

August 15, 2018 Newsletter
In this issue...

Feature Story
2019 Annual Conference fall dates to know

Other Stories
♦ Nominating need-to-know
♦ Key Communicator
♦ Sponsor spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA Tweets

TSPRA

Timely quote in preparation for media with tomorrow’s A-F release- “Not everything that counts can be counted and… https://t.co/VNr49eMAg4

by TSPRA

TSPRA

Congratulations to 2018 TSPRA Key Communicator, Charles Foster Johnson, Founder and CEO, Padtors for Texas Children. https://t.co/8w42Nqmx3M

by TSPRA

Survey

Stay tuned for the next TSPRA survey.