TSPRASealSiteLogo

  • SchoolMessengerbanner
  • EIE banners 2015 870X87
  • esvOnestopweb
  • shla tspra
  • RBFCU AD copy
  • Print Center Banner2017Print Shop Banner AdPrint Shop Banner Ad
  • TSPRA New Branding Sample 7 15 16

2017 Conference Presenter Submissions

 

TSPRA Time Web

 

2017 TSPRA Annual Conference
February 20-23, 2017
Galveston Convention Center

Pre-Conference Sessions ♦ Monday p.m., Feb. 20, 2017
Executive Committee Meeting ♦ Monday a.m., Feb. 20, 2017
Regular Conference Sessions ♦ Tuesday, Feb. 21 through noon on Thursday, Feb. 23
Star Awards Banquet ♦ Wednesday p.m., Feb. 22

Galveston Island Convention Center at the San Luis Resort
5600 Seawall Blvd; Galveston, TX 77554

 

 

 TSPRA 2017 Conference TSPRA 2017 Nav Hotels  TSPRA 2017 Nav Schedule   TSPRA 2017 Nav Speakers  TSPRA 2017 Nav Present  TSPRA 2017 Visit

 Click here to register for the Conference! 

Conference proposals are no longer being accepted for the 2017 TSPRA Annual Conference. The Conference Planning Committee meets in early November, and presenters will be notified before Thanksgiving.


PrintEmail

2017 Conference Schedule

 

TSPRA Time Web

 

2017 TSPRA Annual Conference
February 20-23, 2017
Galveston Convention Center

Pre-Conference Sessions ♦ Monday p.m., Feb. 20, 2017
Executive Committee Meeting ♦ Monday a.m., Feb. 20, 2017
Regular Conference Sessions ♦ Tuesday, Feb. 21 through noon on Thursday, Feb. 23
Star Awards Banquet ♦ Wednesday p.m., Feb. 22

Galveston Island Convention Center at the San Luis Resort
5600 Seawall Blvd; Galveston, TX 77554

 

 

 TSPRA 2017 Conference TSPRA 2017 Nav Hotels  TSPRA 2017 Nav Schedule   TSPRA 2017 Nav Speakers  TSPRA 2017 Nav Present  TSPRA 2017 Visit

Click here to register for the Conference!  


This is a draft schedule for the 2017 TSPRA Annual Conference. All dates, times and events are subject to change. 

Monday, Feb. 20, 2017

  • 9 a.m. to noon - Executive Committee Meeting
  • 1 p.m. to 4 p.m. - Preconference Sessions (See below for descriptions)
  • 2:15 p.m. to 2:45 p.m. - Preconference Break
  • 6 p.m. to 8 p.m. - Thoughtexchange Meet and Greet Reception

Tuesday, Feb. 21, 2017

  • 8:45 a.m. to 10:30 a.m. - First General Session
  • 10:30 a.m. to 11 a.m. - Designated Vendor Viewing and Caffeinated Connections
  • 11 a.m. to noon - Concurrent Sessions
  • Noon to 1:45 p.m. - Lunch on Your Own
  • 1:45 p.m. to 3 p.m. - Timely Topics
  • 3 p.m. to 3:30 p.m. - Region 4 Print Center Sponsored Break
  • 3:30 p.m. to 4:30 p.m. - Concurrent Sessions
  • 4:45 p.m. to 5:30 p.m. - Job Alike Sessions
  • 6 p.m. to 7 p.m. - Blackboard Welcome Reception

Wednesday, Feb. 22, 2017

  • 8 a.m. to 8:30 a.m. - Exhibitor Viewing
  • 8:30 a.m. to 9:30 a.m. - Concurrent Sessions
  • 9:30 a.m. to 10:15 a.m. - Designated Vendor Viewing and Caffeinated Connections
  • 9:45 a.m. to 10:15 a.m. - General Membership Meeting
  • 10:30 a.m. to 11:30 a.m. - Concurrent Sessions
  • 11:30 a.m. to 2 p.m. - Family Style Smorgasbord Luncheon and Networking
  • 12:15 p.m. to 12:30 p.m. - TSPRA Presentations and Recognitions
  • 12:30 p.m. to 1:50 p.m. - Roundtables
  • 2 p.m. to 3 p.m. - Concurrent Sessions
  • 3 p.m. to 3:30 p.m. - Stantec Sponsored Break
  • 3:30 p.m. to 4:30 p.m. -  Corporate Showcase Sessions
  • 6 p.m. to 7 p.m. - West (SchoolMessenger solutions) Star Awards Reception
  • 7 p.m. to 9:15 p.m. - West (SchoolMessenger solutions) Star Awards Banquet
  • 9:30 p.m. to 11 p.m. - West (SchoolMessenger solutions) After-Reception

Thursday, Feb. 23, 2017 

  • 8:30 a.m. to 9:30 a.m. - Breakfast Buffet
  • 9:30 a.m. to 10:30 a.m. - Installation of Officers
  • 10:30 a.m. to 11:30 a.m. - Keynote Speaker
  • 11:45 a.m. to noon - Presentation of Door Prizes and Conference Evaluation

 

Pre-Conference Session Descriptions

APR Certification Training

As a public relations professional, you have the opportunity to sharpen your skills and distinguish yourself by achieving the Accreditation in Public Relations (APR). This workshop will discuss the APR process and what one needs to know and study to be successful in this formal credentialing process. A number of TSPRA members who have earned their APRs will share information in an informal setting. A complete APR manual will be provided to all who register for this session.

Rookie Bootcamp

Every PR pro needs some tools to hone his or her craft. TSPRA Rookie Boot Camp will provide you with basic tools, tips and techniques to build a sturdy foundation for a long career. Get to know your fellow rookies and meet some veterans who will help maximize your TSRPA experience. Rookies will be connected to conference mentors for the duration of the conference.

Adobe Professional Training

Acrobat Professional DC is Adobe’s newest release for converting, creating, and managing PDF documents. Attend this unique session for learning best practices to maximize Acrobat Professional for your work.
1. Getting Started: Acrobat creation from Office, scanned paper, 3D files, the web, and other sources.
2. Editing PDFs: Homework assessment using the built-in markup tools, electronic stapling/combining PDFS to create seamless deliverables & digital presentations.
3. Creating PDFs from blank pages, then adding text, graphics, links, and interactive content.
4. eCollaboration: how to send your PDFs for review & return.
5. Reuse of information: Exporting PDFs to industry-standard formats.
6. Security: Locking down PDFs to prevent others from tampering or editing when posted or distributed.
7. Electronic Forms Primer: how to create instant, interactive forms & automatically collect data.
8. ePortfolio Creation. Built-in feature allowing inclusion of any file type into a single PDF package. Arrive curious, leave amazed. Sample files provided at conference.

Sounds Good, Looks Good

Just because you can see it, doesn't mean it's lit!  Just because you hear it doesn't mean it sounds good. Learn how to light with purpose and utilize sound to craft your stories.  Shape perception and enhance the district brand with "old" and "new school" lighting and audio techniques and tricks.  Explore the latest in lighting and sound gathering equipment and how to make it work for your projects.

TCU Communication Leadership - Advanced Social Media Planning and Policy Integration for Your District

Are you struggling to maintain your social media profiles and policies in your district? This session will address communication planning for social media, specifically related to advanced social media strategies and tactics that can be used in your district, as well as information on developing policies and procedures for social media usage. Attendees will learn how to critically evaluate their existing social media channels, create plans to maximize their communication via these channels, and how to establish policies to effectively manage the process. A planning worksheet and template social media policy will be provided as take-aways for the session.

Spoken Word Dealing With Angry Public Training

Being able to communicate effectively is critical, especially in front of an audience who might be angry or skeptical. Our Handling an Angry Public Training helps participants learn to address sensitive information and respond to concerns about information that might be highly sensitive or emotional. This half-day session offers participant techniques to reduce anger while dealing with individuals who are upset with your district. Through multiple on-camera interactions, participants will learn how to effectively respond when confronted with angry parents or citizens. This session will give participants the competence and confidence needed to deal with encounters from verbally abusive, aggressive and angry individuals. The training will provide participants with several opportunities to “practice” their delivery. These simulations will be videotaped and critiqued as a group in order to provide maximized learning opportunities.

PrintEmail

2017 TSPRA Conference Call for Presenters

 

TSPRA Time Web

 

2017 TSPRA Annual Conference
February 20-23, 2017
Galveston Convention Center

Pre-Conference Sessions ♦ Monday p.m., Feb. 20, 2017
Executive Committee Meeting ♦ Monday a.m., Feb. 20, 2017
Regular Conference Sessions ♦ Tuesday, Feb. 21 through noon on Thursday, Feb. 23
Star Awards Banquet ♦ Wednesday p.m., Feb. 22

Galveston Island Convention Center at the San Luis Resort
5600 Seawall Blvd; Galveston, TX 77554

 

 

 TSPRA 2017 Conference TSPRA 2017 Nav Hotels  TSPRA 2017 Nav Schedule   TSPRA 2017 Nav Speakers  TSPRA 2017 Nav Present  TSPRA 2017 Visit

 Click here to register for the Conference! 


PrintEmail

2017 Conference Hotels

 

TSPRA Time Web

 

2017 TSPRA Annual Conference
February 20-23, 2017
Galveston Convention Center

Pre-Conference Sessions ♦ Monday p.m., Feb. 20, 2017
Executive Committee Meeting ♦ Monday a.m., Feb. 20, 2017
Regular Conference Sessions ♦ Tuesday, Feb. 21 through noon on Thursday, Feb. 23
Star Awards Banquet ♦ Wednesday p.m., Feb. 22

Galveston Island Convention Center at the San Luis Resort
5600 Seawall Blvd; Galveston, TX 77554

 

 

 TSPRA 2017 Conference TSPRA 2017 Nav Hotels  TSPRA 2017 Nav Schedule   TSPRA 2017 Nav Speakers  TSPRA 2017 Nav Present  TSPRA 2017 Visit

 Click here to register for the Conference! 


 

Because TSPRA's 2017 Annual Conference is being held at the Galveston Convention Center (map), TSPRA has secured room blocks at three nearby hotels, the San Luis Resort, Hilton Galveston Island Resort, and Holiday Inn Resort on the Beach. All three hotels are within walking distance, and the San Luis Resort and Holiday Inn Resort on the Beach will provide scheduled shuttle service to and from the convention center. 

All TSPRA conference events will take place in the Convention Center, with the exception of the Monday Meet and Greet Reception (at the Hilton) and the Tuesday Welcome Reception (at the San Luis). 

  • Hilton Galveston Island Resort - $145 per night (Click here to book.)
  • San Luis Resort - $159 per night (Click here to book. Put in the requested dates and promo code TSPRA17.)
    • UPDATE: Apparently our rooms at the San Luis are already sold out. Don't panic, as it was a smaller room block than at the other hotels. We'll leave this link up anyway in case people cancel their rooms. TSPRA will negotiate with the hotel to expand this block, but due to the nature of our hotel contract, any expansion will take time.
  • Holiday Inn Resort on the Beach - $135 per night (Click here to book. Make sure the dates are correct, then click More Options and enter the Group Code SCH)

UPDATE

TSPRA has secured an overflow block for the 2017 Annual Conference in Galveston of 50 rooms at the Moody Gardens Hotel for $162 per night with the TSPRA17 group code. 

Located just a 15-minutes drive from the Galveston Island Convention Center, where conference events are being held, Moody Gardens is one of Galveston's premier properties, set on 242 acres of beachside property that includes the Aquarium Pyramid, Rainforest Pyramid and other attractions. 

Click here to book your hotel room online, or call 888-388-8484 between 6 a.m. and midnight, seven days a week, and ask for the Texas School Public Relations Association Block. 

The previous hotel blocks at the San Luis Resort, Hilton Galveston Island Resort and Holiday Inn Resort on the Beach are completely full, but these hotels don't notifiy TSPRA when someone cancels their registration, so you can try calling them to check if they have any availability on a given day. 


PrintEmail

2017 Conference Speakers

 

TSPRA Time Web

 

2017 TSPRA Annual Conference
February 20-23, 2017
Galveston Convention Center

Pre-Conference Sessions ♦ Monday p.m., Feb. 20, 2017
Executive Committee Meeting ♦ Monday a.m., Feb. 20, 2017
Regular Conference Sessions ♦ Tuesday, Feb. 21 through noon on Thursday, Feb. 23
Star Awards Banquet ♦ Wednesday p.m., Feb. 22

Galveston Island Convention Center at the San Luis Resort
5600 Seawall Blvd; Galveston, TX 77554

 

 

 TSPRA 2017 Conference TSPRA 2017 Nav Hotels  TSPRA 2017 Nav Schedule   TSPRA 2017 Nav Speakers  TSPRA 2017 Nav Present  TSPRA 2017 Visit

 Click here to register for the Conference! 


Tuesday's Keynote Speaker: Jeff Lanza

lanza 2017Jeff chosen as the best speaker in the 50-year history of Kansas City’s prestigious Plaza Club. He is a professional speaker who has provided over one thousand presentations on the topics of leadership integrity, crisis communication, ethics, identity theft, cyber-crime and more. His clients include 20th Century Fox Entertainment, Morgan Stanley, Nationwide, Citigroup, The Young Presidents Organization, American Century, Hallmark, H & R Block, The Society of Human Resource Management, Hess Oil, Standard and Poor’s, Financial Executives International, U.S. Bank, Wells Fargo and others. He developed and presented a program on identity theft prevention which was used to educate a nationwide audience of Citigroup employees. His program on the topic of leadership integrity has been certified for education credits across the United States. He provided this program as part of ethics training for a nationwide sales force for Pacific Life Insurance Company. The program was also used to educate the Kansas City Chapter of the National Association of Corporate Directors and many other associations. Jeff was head of operations security for the Kansas City FBI and a graduate of the world-renowned John E. Reid School of Interviewing and Interrogation. He is a certified FBI instructor and has trained numerous government agencies and corporate clients on how to handle the media tricks that the national television personalities such as Connie Chung and Chris Hansen used on him during his near two decades as a crisis communicator with the FBI.

In addition to his latest book, Jeff authored speeches for FBI executives and has been published in The Kansas City Star, Ingram’s Magazine and on the FBI National Web site. Jeff consulted for Academy Award-winning director Ang Lee during the production of “Ride with the Devil”, and he has provided regular consulting services for television and movie production in Hollywood at Steele Films and Granfalloon Productions. Jeff was a major contributor and appeared on camera in a recent episode of The History Channel’s, “America’s Book of Secrets”. He was featured in the companion documentary to the major theatrical release “Runner - Runner”, which stars Ben Affleck and Justin Timberlake. Jeff was recruited by the FBI from Xerox Corporation, where he was a Computer Systems Analyst. He has an undergraduate degree in Criminal Justice from the University of New Haven (Connecticut) and a Masters Degree in Business Administration from the University of Texas.

 


Thursday's Keynote Speaker: Dr. Deborah G. Estes

estes2017Dr. Estes’ primary interest is in the area of brain research, and how this knowledge can directly impact our professional and personal lives. Powerful tools to engage the brain, presentation skills, experiential learning and learning strategies are Dr. Estes’ key tools when consulting or training groups, businesses and non-profit organizations with  professional development training workshops, seminars and in her keynote speaking engagements.

In 1995, she established Estes Group, Inc., which specialized in training to both the business, corporate and educational sectors.  She consults for the Association for Supervision and  Curriculum Development, Learning Forward and the Bureau of Education and Research and is a member of several local boards.  Dr. Estes presents throughout the United States and Canada and has been a distinguished speaker in Yauyos, Peru and for the Department of Defense in Seoul, Korea.  She is a recognized conference keynote speaker and presenter, and often speaks to Administrative Leadership Teams and conducts Board of Trustees training.

Dr. Estes graduated from Texas A & M University – Commerce with a doctorate in Educational Administration and is a former high school teacher, middle school principal, and Curriculum/Public Relations Director.  She also held the position of Senior Consultant for Region 10 Educational Service Center, where her responsibilities included directing, coordinating and serving as a lead trainer of a cooperative service which provided administrative training to more than 1600 superintendents, principals, central office staff and trustees of eighty-two school districts.

Working with people of all orientations—educators, parents, community members, non-profit organizations, business leaders, corporate executives, project managers, team leaders and conference participants, Dr. Estes is known for her warmth, humor and ability to involve everyone in the joy of learning.

PrintEmail