The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field of public relations. The accreditation program seeks to improve the practice of public relations. Accredited members carry the designation "Accredited in Public Relations" (APR), signifying a high professional level of experience and competence.
Accreditation is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board and the Public Relations Society of America. To become Accredited, members must advance from a Readiness Review and pass a written exam.
APR training is offered as a pre-conference session at TSPRA's Annual Conference.