2017 Conference Schedule


TSPRA Time Web


2017 TSPRA Annual Conference
February 20-23, 2017
Galveston Convention Center

Pre-Conference Sessions ♦ Monday p.m., Feb. 20, 2017
Executive Committee Meeting ♦ Monday a.m., Feb. 20, 2017
Regular Conference Sessions ♦ Tuesday, Feb. 21 through noon on Thursday, Feb. 23
Star Awards Banquet ♦ Wednesday p.m., Feb. 22

Galveston Island Convention Center at the San Luis Resort
5600 Seawall Blvd; Galveston, TX 77554



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Click here to register for the Conference!  

This is a draft schedule for the 2017 TSPRA Annual Conference. All dates, times and events are subject to change. 

Monday, Feb. 20, 2017

  • 9 a.m. to noon - Executive Committee Meeting
  • 1 p.m. to 4 p.m. - Preconference Sessions (See below for descriptions)
  • 2:15 p.m. to 2:45 p.m. - Preconference Break
  • 6 p.m. to 8 p.m. - Thoughtexchange Meet and Greet Reception

Tuesday, Feb. 21, 2017

  • 8:45 a.m. to 10:30 a.m. - First General Session
  • 10:30 a.m. to 11 a.m. - Designated Vendor Viewing and Caffeinated Connections
  • 11 a.m. to noon - Concurrent Sessions
  • Noon to 1:45 p.m. - Lunch on Your Own
  • 1:45 p.m. to 3 p.m. - Timely Topics
  • 3 p.m. to 3:30 p.m. - Region 4 Print Center Sponsored Break
  • 3:30 p.m. to 4:30 p.m. - Concurrent Sessions
  • 4:45 p.m. to 5:30 p.m. - Job Alike Sessions
  • 6 p.m. to 7 p.m. - Blackboard Welcome Reception

Wednesday, Feb. 22, 2017

  • 8 a.m. to 8:30 a.m. - Exhibitor Viewing
  • 8:30 a.m. to 9:30 a.m. - Concurrent Sessions
  • 9:30 a.m. to 10:15 a.m. - Designated Vendor Viewing and Caffeinated Connections
  • 9:45 a.m. to 10:15 a.m. - General Membership Meeting
  • 10:30 a.m. to 11:30 a.m. - Concurrent Sessions
  • 11:30 a.m. to 2 p.m. - Family Style Smorgasbord Luncheon and Networking
  • 12:15 p.m. to 12:30 p.m. - TSPRA Presentations and Recognitions
  • 12:30 p.m. to 1:50 p.m. - Roundtables
  • 2 p.m. to 3 p.m. - Concurrent Sessions
  • 3 p.m. to 3:30 p.m. - Stantec Sponsored Break
  • 3:30 p.m. to 4:30 p.m. -  Corporate Showcase Sessions
  • 6 p.m. to 7 p.m. - West (SchoolMessenger solutions) Star Awards Reception
  • 7 p.m. to 9:15 p.m. - West (SchoolMessenger solutions) Star Awards Banquet
  • 9:30 p.m. to 11 p.m. - West (SchoolMessenger solutions) After-Reception

Thursday, Feb. 23, 2017 

  • 8:30 a.m. to 9:30 a.m. - Breakfast Buffet
  • 9:30 a.m. to 10:30 a.m. - Installation of Officers
  • 10:30 a.m. to 11:30 a.m. - Keynote Speaker
  • 11:45 a.m. to noon - Presentation of Door Prizes and Conference Evaluation


Pre-Conference Session Descriptions

APR Certification Training

As a public relations professional, you have the opportunity to sharpen your skills and distinguish yourself by achieving the Accreditation in Public Relations (APR). This workshop will discuss the APR process and what one needs to know and study to be successful in this formal credentialing process. A number of TSPRA members who have earned their APRs will share information in an informal setting. A complete APR manual will be provided to all who register for this session.

Rookie Bootcamp

Every PR pro needs some tools to hone his or her craft. TSPRA Rookie Boot Camp will provide you with basic tools, tips and techniques to build a sturdy foundation for a long career. Get to know your fellow rookies and meet some veterans who will help maximize your TSRPA experience. Rookies will be connected to conference mentors for the duration of the conference.

Adobe Professional Training

Acrobat Professional DC is Adobe’s newest release for converting, creating, and managing PDF documents. Attend this unique session for learning best practices to maximize Acrobat Professional for your work.
1. Getting Started: Acrobat creation from Office, scanned paper, 3D files, the web, and other sources.
2. Editing PDFs: Homework assessment using the built-in markup tools, electronic stapling/combining PDFS to create seamless deliverables & digital presentations.
3. Creating PDFs from blank pages, then adding text, graphics, links, and interactive content.
4. eCollaboration: how to send your PDFs for review & return.
5. Reuse of information: Exporting PDFs to industry-standard formats.
6. Security: Locking down PDFs to prevent others from tampering or editing when posted or distributed.
7. Electronic Forms Primer: how to create instant, interactive forms & automatically collect data.
8. ePortfolio Creation. Built-in feature allowing inclusion of any file type into a single PDF package. Arrive curious, leave amazed. Sample files provided at conference.

Sounds Good, Looks Good

Just because you can see it, doesn't mean it's lit!  Just because you hear it doesn't mean it sounds good. Learn how to light with purpose and utilize sound to craft your stories.  Shape perception and enhance the district brand with "old" and "new school" lighting and audio techniques and tricks.  Explore the latest in lighting and sound gathering equipment and how to make it work for your projects.

TCU Communication Leadership - Advanced Social Media Planning and Policy Integration for Your District

Are you struggling to maintain your social media profiles and policies in your district? This session will address communication planning for social media, specifically related to advanced social media strategies and tactics that can be used in your district, as well as information on developing policies and procedures for social media usage. Attendees will learn how to critically evaluate their existing social media channels, create plans to maximize their communication via these channels, and how to establish policies to effectively manage the process. A planning worksheet and template social media policy will be provided as take-aways for the session.

Spoken Word Dealing With Angry Public Training

Being able to communicate effectively is critical, especially in front of an audience who might be angry or skeptical. Our Handling an Angry Public Training helps participants learn to address sensitive information and respond to concerns about information that might be highly sensitive or emotional. This half-day session offers participant techniques to reduce anger while dealing with individuals who are upset with your district. Through multiple on-camera interactions, participants will learn how to effectively respond when confronted with angry parents or citizens. This session will give participants the competence and confidence needed to deal with encounters from verbally abusive, aggressive and angry individuals. The training will provide participants with several opportunities to “practice” their delivery. These simulations will be videotaped and critiqued as a group in order to provide maximized learning opportunities.