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2017 Star Awards Categories & Instructions

THE DEADLINE HAS PAST FOR ENTERING OUR 2017 STAR AWARDS

TSPRA has moved to a new online submission system.
We no longer accept entries mailed to the office.
Please read the category and instructions carefully.

CATEGORY INFORMATION FOR ENTRIES

• Review this information carefully and select the best category for your entry.
• The numbers of some categories have changed. There is one new category in 2017 - the Marketing Crystal Commendation Award.
• If you are unsure about the correct category for an entry, call the TSPRA office at 512-474-9107. Judges may re-categorize an entry if they believe that the category entered is not correct.
• When you have decided on the categories for your entries, then set up a profile on the Star Award submission website or use the same login as last year and begin entering. This login is not the same as your TSPRA member area login. You may set up a profile that all your members may use to enter have them all on one invoice. You may start and stop and edit an entry.

 CATEGORIES 

Judges may re-categorize an entry if they feel the work has been entered in an incorrect or inappropriate category or division.

★ PRINT 

★ NEWSLETTERS

E-published newsletters fall under separate categories and should be submitted there under category 38 & 39. 

Printed newsletters that are published more than once a year. Newsletters are judged by their appearance, editorial quality, usefulness of information, design, originality, readability and other criteria.

Submit one PDF copy of up to three issues. (Only three file uploads allowed.)

Multiple issues are submitted as a single entry and will be judged for their overall quality and value as a group. Only one award will be earned.

If your printed newsletter won a Best of Category last year you may still enter it this year since the content will be different.

1. Printed Internal Newsletter: printed for a specific audience (i.e. teachers, staff, parents, donors, partners, etc.)

2. Printed External Newsletter: printed for the general public, not exclusively for a specific audience

★ SPECIAL PURPOSE PUBLICATIONS 

3.  Flyer: special purpose publications using a single sheet, unfolded, printed on one or two sides, for any purpose; submit a PDF of the flyer

4.  Brochure: special purpose publications using a single sheet, folded, for any purpose; submit a PDF of the brochure

5.  Booklet: special purpose, bound publications, for any purpose; submit a PDF copy of the booklet; you may also upload jpegs of any specific pages or distinctive features you would like brought to the attention of the judges

6.  Calendar/Planner: calendars or planners using any printed format may be submitted; submit a PDF copy; you may also upload jpegs of distinctive features you would like brought to the attention of the judges.

7.  Program: any printed program format with any number of pages, for any purpose may be submitted; submit a PDF copy of the program; you may also upload jpegs of any specific pages or distinctive features you would like brought to the attention of the judges

8.  Invitation/Announcementany printed invitation or announcement for any purpose may be sybmitted; submit a PDF copy of the invitation or announcement; you may also upload jpegs of any specific or distinctive features you would like brought to the attention of the judges

9.  Poster: large, printed placards, bills, or announcements, created to advertise, publicize or promote something; a series of posters may be submitted as one entry and judged as a whole earning one award or individual posters may be submitted as separate entries, each eligible for a separate award; a fee will be charged for separate submissions; submit PDF or jpeg copies of the poster(s)

10.  Holiday/Commemorative: any printed piece relating to a holiday or commemorative event may be submitted, such as greeting cards, party handouts, event flyers, holiday appreciation gifts, etc.; submit a PDF copy of the holiday or commemorative piece 

11.  Non-English Speaking Audience: any printed piece, for any purpose, in a foreign language may be submitted; the entry may be a dual lanuage piece in english and the second language; submit a PDF copy of the non-english speaking audience piece

12.  Annual Report: printed multipage annual reports that provide the public with statistical and financial information, as well as accomplishments of the organization for the previous year may be entered here; submit a PDF copy of the annual report; you may also upload jpegs of any specific pages or distinctive features you would like brought to the attention of the judges

13.  Communication Plan: all types - general, crisis, marketing, special event, etc.; the plan formally defines who should be given specific information, when that information should be delivered and what communication channels will be used to deliver the information; submit a PDF copy of the communication plan.

14. Handbook/Manual: multipage, general information publications regarding policies, procedures, etc. may be submitted; submit a PDF copy of the handbook or manual; you may also upload jpegs of any specific pages or distinctive features you would like brought to the attention of the judges

★ MAGAZINE

15.  Magazine: bound periodicals containing feature length articles with one or more issues printed and mailed between July 1, 2016 - June 30, 2017; multiple issues may be submitted and they will be judged as a single entry

★ IMAGE/IDENTITY

16.  Image/Identity Package: packages are based around visual devices, used within a set of guidelines that administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements, etc.; these guidelines ensure that the identity is kept coherent, which allows the brand as a whole to be recognisable; the logo is the identity and brand combined into one identifiable mark that is the symbol of the organization as a whole.

Your image/identity package must first include an image (logo) and then three or more other items that use that logo in a variety of sizes and ways, such as stationery, marketing materials (flyers, brochures,etc.), apparel, signage, advertising, messaging, promo items and products. 

Submit your package as a PDF portfolio or as individual PDFs and jpegs.


★ WRITING 

Written and published stories, articles, speeches, etc. judged on their own merit, not by the publication’s design.

Submit a Microsoft Word document of your writing and proof of publication. Proof of publication may be a PDF copy of the cover and page of the printed publication or a screen shot for web published stories.

You may not submit the same written article in more than one writing category.

17. Writing: an article, report, brochure, newsletter piece, speech, blog, guide or script, or other internal writing may be entered; may be published in print or an electronic medium.

18. Published News or Feature: a written and published news or feature story, as in an in-house or local media publication; 100% your work/words may be submitted.

19. Published News Release: a printed news release, press release, media release, or press statement that is a written communication directed at members of the news media for the purpose of announcing something newsworthy may be submitted here; published and edited by a local media publication; submit copies of the original news release and the edited/published article for comparison 

20.  Specialty/Novelty Writing: as in social media, poetry, greeting cards, or writing for special events



★ PHOTOGRAPHY 

For photos published in a newspaper, magazine, newsletter or on a web site. These are not photo collages or photos that have been given an artistic treatment. Upload a 5” x 7” high resolution, 300 dpi, photo quality jpeg.

Include documentation of when and in what publication/medium the photo appeared. The photographer may include camera information and settings.

21. Photo - Sports Subjects

22. Photo - Academic/Classroom Subjects

23. Photo - Other Subjects



★ GRAPHICS 

Art and designs judged on their own merit, apart from text or quality of the printed materials 

24. Logo, Trademark, Symbol: submit artwork and at least three sample of how this art was used 

25. Original Art: covers or interior art, photoshop collages, using your original art or graphic devices (text only, etc.); no clip art or purchased templates are allowed to be used in this category



 ADVERTISEMENTS

26.  Published Print Advertisement: as published in a newspaper, magazine, newsletter, etc.; submit your advertisement artwork and also include a jpeg of the cover and page of the publication where the ad appeared

27.  Advertisement - Other: non-published ads such as doorhangers, tabletents, billboards, banners, exhibits, etc,; submit jpegs or PDFs of the original art that was used to print the piece; also include a jpeg of the ad while in use, such as hanging on a door, a photo of the billboard, the banner on display, the exhibit set up and in use, etc.

  

★ VIDEO/CABLE TV 

Entries will be evaluated on the basis of creativity, production values, storytelling and overall effectiveness.

You will submit your entry as a URL address. Be sure that the site you are directing the judge to is not password protected and that the video will be readily available for viewing from November 6, 2017 through to March 31, 2017. 
 
NOTE:  With your entry, submit one still shot in a jpeg format, that can be used should your entry win Best of Category. 

Judges will watch at least 3 to 5 minutes of the entry. They are not required to watch the entire entry although many do. If you prefer, you may edit your presentation to the best 3 to 5 minutes.

The entry must clearly state the status of the music used in the video. Is it copyright free? If not, list your ASCAP/BMI or other license number as well as the name of the song(s) and artist(s).

Although the entry may fit into more than one category, please submit it only once and only in a single video category.

28.  News/Information: edited newscasts or news programs, not live; submit only a single episode

29.  News Package: a video version of a press release about people or events, but not a special feature; typically shot, edited and posted within 24 hours; no canned music; intros, bumpers and tags are fine; does not need to be in compliance with news standards; should be 1:30 to 3:00 minutes in length

30.  Documentary: a broad category intended to document some aspect of reality; should be scripted, using a narrative or interview track; includes visual images and an effective soundtrack

31.  General Interest/ Feature Story: may provide an in-depth, visual analysis of a topic or person, including opinion and interpretation, unlike news stories, which simply provide facts; may include human interest stories, personal profiles, video essays using personal narratives, humor pieces that add a funny twist to a story, competition/game show formats; may inform, entertain and persuade; unlike video news which can quickly go out of date, video features have a more general focus and do not go out of date after a few days

32.  Promotional/ Marketing:
 engaging, informative PSA-style spots or short promotion pieces for products and services; uses advertising strategies; brings about awareness to the viewers of an organization and its products

33.  Training/ Instructional: designed to teach its audience; advice on how to do things; stimulating, interesting, and should engage the learner in the subject matter; may be interactive, include animation and other video devices

34.  Live Sports Event: although not required, editing to show the best section of a lengthy, two to three hour sporting event would be effective since the judges are not required to view the entire event

35.  Live Event Non-Sports: submit live newscasts and other live events here; although not required, editing to show the best section of a lengthy, live event would be effective since the judges are not required to view the entire event



★ COMPUTERIZED
OR ELECTRONIC
★ COMMUNICATION 

Submit a link or a way to access the app or information online.  Do not submit executable files that will attempt to install a program on the judge's computer. Executable files will be disqualified. List the software and version used to produce the entry.

36.  Mobile App: Mobile apps will be judged on user experience, clarity of message, and design that supports, not hinders, the purpose of the product, rather than comparing apps design to design. Supply infomation, access and any login information, if necessary, for the judge to use the app.

If a private company or consultant developed the app for you as a client, list the company/consultant's name.

37.  Computerized Presentation: This is a miscellaneous category for all types of electronic/computerized media entries that do not fit into any other category. Submit URLs, PDFs, jpegs, etc. If the judge needs an access code or log in, be sure to include that information.

38.  E-newsletter Internal: a category for non-printed newsletters to a specific audience such as students, parents, staff, donors; submit a PDF; no native files; you may list links to URLs, but also include PDF copies; be sure the URL links are not in areas where the judge will need a login and password.

39.  E-newsletter External: a category for non-printed newsletters to a general audience; submit a PDF; no native files; you may list links to URLs, but also include PDF copies; be sure the URL links are not in areas where the judge will need a login and password.

40.  Web Site Original Design: use this category to submit a web site that is NOT template driven and NOT created using a company that supplies website design and software services to schools and other entities.

Websites entered here will be judged on their design qualities along with content, audience engagement strategies, feature functionality, usability, standards compliance and cross-browser compatibility.

Submit a URL address. If the judge needs a log in and password to access any areas that are private, be sure to provide that information.

41.  Web Site Template Driven Design: use this category to submit a web site that is template driven or one where a private company was used to supply the code, website design and software services to schools and other entities. Website design will be factored into the judging, but more weight will be given to content, audience engagement strategies, feature functionality, usability, standards compliance and cross-browser compatibility.

Submit a URL address. If the judge needs a log in and password to access any areas that are private, please provide that information.


★ CAMPAIGNS/EVENTS 

Submit a PDF portfolio of no more than 10 pages. Include images from print and web as well as screenshots from social media, if used.

Judges will not view videos in this category.

42.  Marketing Campaign: include information regarding the reason for your campaign, goals, overall theme, what media was used (print, web, electronic communication), frequency of contact with your target audience, time frame for the campaign, what resources were utilized, and what were your results? Only 10 pages of information.

43.  Foundation or Partnership Campaign: include information regarding the campaign strategies, goals, overall theme, what media was used (print, web, electronic communication), frequency of contact with your target audience, time frame for the campaign, what resources were utilized, and what were your results? Only 10 pages of information.

44.  Social Media Campaign: will be judged on originality, creativity, consistency and frequency of updates, interactivity with followers and public, evidence of boost in likes, followers, traffic, use of multimedia, design of dedicated landing pages; include information regarding the social media campaign strategies, measurable goals, overall theme, what social networks were used, frequency of contact with your target audience, time frame for the campaign, methods used to track data, and what were your results? Only 10 pages of information.

45.  Special Event: briefly include information regarding the special event purpose, strategies, goals, overall theme, what media was used (print, web, electronic communication), frequency of contact with your target audience, time frame for event promotion, what resources were utilized, and what were your results? Include images from the event, as well as print, web and social media, if used. Describe how the event was unique, distinctive, and professionally executed. Describe any logistical details that played a role during the planning and/or execution of the event. Only 10 pages of information.

 

  CRYSTAL COMMENDATIONS 

46.  Video Portfolio: Submit URLs for a sample of work from at least four (4) of the seven (8) video categories: News/Information, News Package, Documentary, General Interest/Feature Story, Promotional/ Marketing, Training/ Instructional,  Live Sports Event or Live Non-Sports Event. Your portfolio should include any written information that provides documentation of the research, planning, production, post production/editing, presentation and evaluation of the work submitted.

47.  Photography Portfolio: Submit between 5 to 8 images including sports, classroom, and other subjects that show the quality and depth of photo coverage that was provided to your school district, organization or foundation. More than one photographer's work may be included in the portfolio. Include information on cameras, settings and use of the photos in support of your organization's communications program.

48.  Bond Election: Submit a PDF Portfolio detailing your multifaceted bond election/campaign that employed a variety of media, occurring over a period of time, that encompassed well-defined goals, strategies and activities. Include information regarding measurable goals, overall theme, frequency of contact with your target audience, time frame for the campaign, methods used to track data, and what were your results?

49.  Parent Involvement/Volunteer Program: Submit a PDF Portfolio detailing your multifaceted parent involvement/volunteer program that employed a variety of media, occurring over a period of time, that encompassed well-defined goals, strategies and activities. Be sure to include information on whatever tangible outcomes resulted from your specific volunteer/parent-based strategies.

50.  Staff/Student Recognition: Submit a PDF Portfolio detailing your multifaceted staff/student recognition plan that employed a variety of media, occurring over a period of time, that encompassed well-defined goals, strategies and activities.

51.  School/Community Partnership: Submit a PDF Portfolio detailing your multifaceted school/community partnership that employed a variety of media, occurring over a period of time, that encompassed well-defined goals, strategies and activities. Include marketing materials, reports, programs, surveys, photos and any information that can illustrate your partnership. Include information on your planning, goals, objectives, and what you learned from this partnership.

52.  District/Association Special Event/Celebration: Submit a PDF Portfolio detailing your District/Association Special Event/Celebration that employed a variety of media, occurring over a period of time, that encompassed well-defined goals, strategies and activities. The Special Event/Celebration could have been held for any reason. Include marketing materials, reports, programs, surveys, photos and any information that can illustrate your event. Include information on your planning, goals, objectives, and what you learned from this event.

53.  Marketing: include information regarding the reason for your campaign, goals, overall theme, what media was used (print, web, electronic communication), frequency of contact with your target audience, time frame for the campaign, what resources were utilized, and what were your results? Include images from print and web as well as screenshots from social media (Facebook, Twitter, Instagram, etc.) Judges will look at marketing initiatives that show the creative innovation involved in addressing the customer/market need, effective execution detailing the full scope of the initiative, and metrics that show measurable results.

54.  Foundation/Partnership Special Event/Celebration: A Foundation/Partnership Special Event/Celebration is a special fundraising event to support a group's  mission. It gives supporters something to do while supporting a good cause. The event/celebration can be used as a way for your group to let donors put a face to your organization and for you to interact with the donors personally. Submit your Foundation/Partnership Special Event/Celebration entry as a PDF Portfolio. Include marketing materials, reports, programs, surveys, photos and any information that can illustrate your event. Include information on your planning, goals, objectives, how the event/celebration may have increased giving, and what you learned from this event.

55.  Foundation Annual Campaign: A Foundation Annual Campaign is a set of strategies conducted for the purpose of raising money to assist in paying a foundation’s expenses for any purpose. The annual campaign is usually a primary source of unrestricted contributed income. The campaign will usually consist of many efforts which concern donor stewardship and solicitation. The Annual Campaign allows the foundation to connect donors to their clients, their programs and their mission.

The goals of the annual campaign should include:
    1.    Stimulating contribution to unrestricted funds
    2.    Raising an awareness of the foundation and improving its public profile
    3.    Developing a base of knowledgeable volunteers
    4.    Cultivating future prospective givers

Submit your Foundation Annual Campaign entry as a PDF Portfolio. Include marketing materials, reports, memos, clippings, surveys, photos and any information that can illustrate your campaign. Include information on your planning, goals, objectives, how you tracked giving, how giving was increased, ratio of the cost of campaign to the amount given,  and what your foundation learned.


★ PLATINUM ENTRY 

56.   Platinum Award

The Platinum Award honors a year-long project that exhibits the highest standards of excellence according to research, analysis, communication and evaluation.

A few examples of possible entries are:

  • how you attacked a perception/image problem or built a program for public support for marketing your district, foundation or association
  • how you created a year-long anniversary celebration
  • how you planned and launch a new project

Submit your Platinum entry as a PDF Portfolio. Include reports, memos, clippings, surveys, photos and any information that can illustrate your comprehensive public relations program.

Include two-page summary answering the following questions: 

  • What objective was your year-long project designed to accomplish?
  • How did you research and define the issue and analyze available data in order to formulate your objectives and decide on the best approach?
  • How did you implement your approach?
  • How did you evaluate your program’s effectiveness & monitor its success?
  • What did you learn from this?

If you have any questions regarding entries call the TSPRA office at 512-474-9107.


 Crystal and Platinum Awards are sponsored by

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