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TSPRA E-newsletter

November 13, 2019
In this issue...

Feature Story
Conference 2020

Other Stories
♦ Important Due Dates
♦ Grammar Tips
♦ Star Awards

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A Claim, a Fact, a Benefit 

Here's a method that will help you write a good single-point message. It should contain a claim, a fact and a benefit. For example:
Claim: The new reading curriculum has had proven success across the country.
Fact: It has raised reading scores by a minimum of 22 percent.
Benefit: As a result, we expect similar gains in reading competency for our students.

- Jim Dunn, APR, president of
Jim Dunn & Associates,
Liberty, Mo., and an NSPRA past president

TSPRA Tweets


RT @verleysixfour: What cool @tspra kids will wear next Tues. Sleep in, or join in TSPRA Connect Run/Walk is Feb. 25, 7am supporting the JJ…


History of Texas Public Schools Week

The Freemasons in the state of Texas initiated the celebration of Texas Public Schools Week (TPSW). The celebration is traditionally proclaimed for the first full week in March in order to coordinate with the celebration of Texas Independence Day on March 2.

In December 1950, Grand Master William Jennings Burris, who had been active in the educational programs of the public schools of McAllen, outlined this program for the observance of Public Schools Week. His desire was to create a long-lasting program of collaboration with all Texas citizens to an important institution and invaluable resource--our public schools and our children. Burris issued a proclamation calling upon all Texas Masons to not only assist in the program, but to impress upon their friends the importance of a closer affiliation between parents and teachers, and a revival of interest in the educational system.

In his message, Burris said:
"It is important that each of the Lodges understand fully that the proclamation that I issued on December 26 is to be fulfilled in each point, as it is so important that we, as Masons, dedicate this one week to the very important subject of Public Schools, since through the effort of the Order, public schools in Texas were given their birthright.  I feel that the type of program proposed will accomplish this important undertaking."

The Texas School Public Relations Association (TSPRA) began a tradition of designing a campaign logo and theme each year to help school districts coordinate their celebrations. Members of the association create and produce a kit which besides the logo includes celebration ideas, sample press releases, proclamations, and more. These kits were especially helpful for smaller districts who did not have the creative resources to come up with their own campaign.

TSPRA has found though that many schools and districts no longer have time to fully celebrate during that first week due to statewide standardized exams. For awhile, the association suggested that schools select any week in March to celebrate. The Pick-a-Week in March seemed to solve the probalem for awhile. But soon that too posed problems with testing and spring break schedules. 

After considering several options, TSPRA decided to rename their campaign efforts as Celebrate Texas Public Schools, taking the focus off of just a one week celebration and moving to a year long campaign.



Links You Can Use

>The FBI has a report covering 63 active shooters in the U.S. between 2000-2013. It examines specific behaviors that may precede an attack. Read the report HERE. Listen to the podcast HERE.

>Want an easy way to ensure your messaging is grammatically correct? Check out Grammarly, a free writing app you upload to your browser. It checks copy in emails, social media posts and more. 

Ever wonder what size your images need to be for different social media platforms? Click HERE for a complete 2019 size guide.  

>The Texas Tribune has a tool to see how vaccine exemption rates have changed in school districts and private schools across the state.

COSchedule Blog has an easy-to-understand blog post on how to write a press release, and it includes great examples and a template.

> Do you need an easy way to create quick graphics for social media or newsletters? There is a great free online tool you can use that is very user-friendly called Canva. There are loads of templates and free graphics and images you can use. They also have a mobile app for designing on-the-go. 



We want to know a little more about our members for a new infographic we are designing. Please take five minutes or less to fill out THIS QUICK SURVEY. It will help us provide as accurate information as possible. 

Your answers will be kept completely confidential and will be a part of a bigger, combined picture of our membership.

Surveys are due by next Tuesday, October 22 by 11:59 p.m.