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Announcements

TSPRA E-newsletter

Issue 276 May 24, 2017 Newsletter
In this issue...

Feature Story
From Melissa Tortorici, TSPRA President

Other Stories
♦ Spoken Word training in Jacksonville ISD
♦ Key Communicator nominations
♦ Sponsor spotlight

Congratulations,
Upcoming Events
and MORE!home newspaper

GOOD TO KNOW

Words to Delete from Press Releases

We all know how important it is to avoid jargon in our writing, but it's not easy to banish corporate-speak from press releases and blog posts. We want our communications to be clear, concise, and not sound like they were written by a focus group with a thick thesaurus.
 
Look for better words than bland constructions such as "end-user," "value-added" and "mission-critical." Try substituting "use" for "utilize," "outcomes" for "deliverables," and "expandable" for "scalable."
 
All the contacts and connections in the world don't mean anything if your audience can't understand your message. Watch your vocabulary to make it easier for them. 

- Becky Gaylord, Gaylord LLC  

TSPRA Tweets

Every moment of every day in Texas public schools, real life engagement and profound learning occurs. This is something that our students and teachers know well. They celebrate these big and little moments as they happen.

As a community, we too, should be celebrating these moments. The Celebrate Texas Public Schools campaign is the perfect opportunity to do just this and more.

The Celebrate Texas Public Schools concept is not a new one. Originally created in 1950 by the Masonic Lodges of Texas to recognize contributions made by the state’s free system of education, the Texas School Public Relations Association (TSPRA) takes it to new heights.

Our schools provide a solid foundation with dedicated efforts by educators and support from parents and the community. We equip our students with the tools necessary to succeed.

NOW, more than ever, we need to make public statements about the great things happening in our Texas public schools.

Each student’s future success comes through a quality education today. By sharing the good news of Texas public education, we can ensure enhanced opportunities for future generations of Texans. After all, education is bigger here!

2014 Video Winners Announced!

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